We are pleased to announce that the following FUTURELIFE® products are Kosher Certified:
FUTURELIFE® Smart food™ (all flavours)
FUTURELIFE® Bran Flakes with Probiotic Sachets
FUTURELIFE® CRUNCH Smart food™ (all flavours)
FUTURELIFE® Whole Grain Granola Bars (Real Berries and Choc Bits)
FUTURELIFE® HIGH PROTEIN Smart food™ (all flavours)
FUTURELIFE® Smart Oats® (all flavours)
FUTURELIFE® Tots (all flavours)
FUTURELIFE® ZERO Smart food™
FUTURELIFE® ZERO WITH OATS
FUTURELIFE® Whole Grain Granola Bars (Real Honey)
FUTURELIFE® Smart Bread™
FUTURELIFE® is a company that is fully committed to sustainability and we are fully aware that there is a large problem with deforestation in Southeast Asia and it has vast effects on a range of wildlife, particularly the Orangutang. However, one needs to take a balanced view, and what is meant by that is that there are many sustainable palm oil plantations around the world which are policed by wildlife organizations.
Certified sustainable palm oil is palm oil that is certified according to the principles and criteria of the Round Table on Sustainable Palm Oil (RSPO). The palm oil is treated according to one of the three trading systems approved by the RSPO: segregation, mass balance or book & claim. Social organizations such as Solidaridad and the World Wide Fund for Nature (WWF) were closely involved in preparing these sustainability criteria.
Our supplier has been affiliated with the RSPO since 2007. Under the segregation model, the palm oil is guaranteed to originate from approved and certified plantations. For palm oil plantation owners this means, among other things, an embargo on deforestation of tropical rainforests in Southeast Asia and expropriation of land. Furthermore, the processing and transport of this palm oil is also guaranteed to be separated from unsustainably produced oil.
In terms of our approach, at FUTURELIFE® it took us a long time to partner with the right supplier and sustainability in terms of palm oil plantations was a major consideration. Our supplier is a very well-established European company who operate under the guidelines of international criteria for sustainable palm oil as discussed above.
To reiterate, FUTURELIFE®, as a company are fully committed to sustainability and therefore we take great care in sourcing and certainly investigating the origins of our raw ingredients. We have also been one of the first companies in South Africa to take a stand on genetically modified maize and soy and as a result our product that you purchase in retail is non-genetically modified (non-GMO).
Whether soy is safe for human consumption is a current topical debate. FUTURELIFE® has done extensive research to determine what facts are evidence-based and what are not to allow us to address the public’s concerns. Our conclusion from the evidence shows that FutureSoy used in the FUTURELIFE® product range is perfectly safe and in fact beneficial for a person’s health.
There is a common misconception amongst the public that soy contains Oestrogen and many people are unaware what Phytoestrogens and Isoflavones found in soy are. Soy foods contain complex mixtures of proteins, fats, carbohydrates, and bio-active compounds including Soy Isoflavones. Phytoestrogen is one of the Isoflavones found in soy. It has a similar chemical structure to human Oestrogen. However, it is important to note that the Soy Phytoestrogens act differently in the human body and should not be compared to Oestrogen. Isoflavones are bioactive compounds that may improve the health of arteries, prevent certain cancers, and reduce bone loss and therefore can be of benefit to ones’ health. As a common concern for our male consumers, Oestrogens are not found in Soy foods. Media and customers often mistake the presence of Isoflavones in soy foods for Oestrogens. Isoflavones are not oestrogens, but belong to a class of compounds known as Phytoestrogens or Polyphenols.
Another concern which has been raised is the presence of Trypsin Inhibitors present in Soy products. These are small proteins found in soy as well as other legumes and cereal. In the uncooked form, they have the potential to decrease the efficacy of protein digestibility. FUTURELIFE® does not use raw soy beans. Our Soy beans are roasted which destroys most of the Trypsin Inhibitors. Research has in fact shown that small amounts of Trypsin Inhibitors have a beneficial effect as they may prevent tumours from growing and spreading.
Another question which has been raised is the amount of Lysinoalanine found in cooked foods like soy. Lysinoalanine is an amino acid found in the protein of cooked soy. If soy is processed correctly the levels of lysinoalanine are minimized as correct cooking does not allow for the formation of this amino acid. At FUTURELIFE® the soy flour which we use is free of Iysinoalanine.
Hexane is widely used in the Soy bean industry to remove soy oil during processing of the whole soy bean into defatted flakes. FUTURELIFE® does not use Hexane in the direct production of our soy product.
To summarize, FUTURELIFE® can guarantee the safety of the soy that we use as it is roasted and there are no chemical processes that can lead to safety concerns.
Take note, should you be looking or a soy-free product due to allergies, etc., FUTURELIFE® Smart Oats® is the only soy-free variant within the FUTURELIFE® range.
FUTURELIFE® ZERO Smart food™ is formulated with no added cane sugar. It is formulated with milk powder and contains raw materials soy, maize and rice. Milk contains a naturally occurring sugar named lactose. Maize and rice also naturally contain sugar in the form of sucrose.
To explain this in more detail, there are different forms of carbohydrates namely simple and complex carbohydrates.
Simple carbohydrates are classified in two groups namely:
Monosaccharides e.g. glucose, fructose and galactose
Disaccharide e.g. sucrose, maltose and lactose
Complex carbohydrates are classified into one group namely:
Polysaccharides e.g. starch and fibre
In the nutritional table on food labels, all the carbohydrates (simple and complex carbohydrates) are classified together as Glycemic Carbohydrates. The term total sugar is used as a collective term for all the simple carbohydrates (monosaccharides and disaccharides). When the product is sent to an independent and accredited laboratory the food is tested for all of the sugars mentioned above: glucose, fructose, galactose, sucrose, maltose and lactose. The results are displayed on the nutritional contents table as total sugar and then underneath total sugar the type of sugar which will be specified like sucrose and lactose. For example, see table 1.
Table 1: Glycemic Carbohydrate section of Nutritional contents table FUTURELIFE® Zero Smart food™:
Nutrient (g) Per 100g Per 40g serving
Glycemic Carbohydrate 55 22
Of which Total Sugar 7 2.8
*Of which Sucrose 2 0.8
*Of which Lactose 5 2
Although FUTURELIFE® ZERO Smart food™ contains no added cane sugar, the total sugar on the nutritional contents table still indicates there is naturally occurring sugar in the product from milk powder and other raw ingredients used to formulate the product. Take note that FUTURELIFE® ZERO WITH OATS also contains zero added cane sugar but doesn’t contain milk powder and therefore is lactose free, reducing the total naturally occurring sugars down to 1.9g sucrose per 100g.